therouxDown

In this video from Viget Labs’ Design Share Series , Corey Greeneltch shares a project he did for a government client.

Corey examines the differences between brand positioning and logo design and gives tips for branding for projects using the agile design method.

Total Runtime: 7:31

The audio is a little out of sync, but it doesn’t detract much from the presentation.

DS2: Corey Greeneltch, “More Than A Logo” from Viget Labs on Vimeo.

Full disclosure: Corey works for Ironworks on the floor below my old office and used to go on coffee breaks with me, so I’m generally inclined to think he’s a very cool person.

Also, I’m a big fanboy of anything done by Viget Labs over in nearby Falls Church, Virginia. They’re nifty.

Do not make design decisions at 1:30am. Do not push new designs live at 2am.

Wait until morning.

It’ll look different.

It’s been less than a full week since I launched this blog, and at the risk of sounding smug, I think I’ve made a number of small, yet noticeable improvements.
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