May 4th, 2009
Brand Positioning vs. Logo Design
In this video from Viget Labs’ Design Share Series , Corey Greeneltch shares a project he did for a government client.
Corey examines the differences between brand positioning and logo design and gives tips for branding for projects using the agile design method.
Total Runtime: 7:31
The audio is a little out of sync, but it doesn’t detract much from the presentation.
DS2: Corey Greeneltch, “More Than A Logo” from Viget Labs on Vimeo.
Full disclosure: Corey works for Ironworks on the floor below my old office and used to go on coffee breaks with me, so I’m generally inclined to think he’s a very cool person.
Also, I’m a big fanboy of anything done by Viget Labs over in nearby Falls Church, Virginia. They’re nifty.